Every day, women's stories are interrupted by violence at the hand of a partner. But time and time again, the stories we hear are about their aggressor, rather than the vibrant life lost. 

​

On International Woman’s Day our team hacked Instagram’s “This story is no longer available” screens to tell the stories of women whose lives were cut short because of domestic violence.

 

Each screen linked to a microsite where we told the stories of their lives rather than the dramatic act that ended it. Each story was accompanied with an illustration of the women, bringing their names back to life.

​

$435K in social media donations

​

4.2 million followers reached organically

​

4,378% Instagram reach increase

​

​

Featured on:

• iHeart Radio

• Fox News

• MM+M

• PharmaLive.com

• 41KSHB

 

​

​