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#FLIPOUT
For Lung Cancer Awareness

FLIP OUT v13 _ 01.30.17
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Lung cancer results in more deaths per year than breast, prostate and colon cancers combined, but receives ~6x less in research funding.

 

That's why we developed a multi-city, socially-driven campaign, encouraging families to #FlipOut for lung cancer. 

Wrote...

  • Video script for sizzle reel  

  • All social media posts and helped plan content calendar for Instagram, Twitter, and Facebook

  • Snapchat filter copy

  • Press release copy 

  • Copy for hype swag (coasters and placemats) 

2017 Creative Floor Awards Gold Winner

Charity, Ambient

$55,000.00 raised on Day 1

165,000 impressions in Month 1

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