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ALYSSA JUNE BOEHLE
NYC Window Displays
Going Public With Pfizer's Corporate Relaunch
When Pfizer relaunched its corporate campaign, Breakthroughs that change patients' lives, we were put to task to creating a story for their floor-to-ceiling window displays outside of the Pfizer headquarters on 42nd-street in NYC, and bus stop displays throughout the city.
With a rich history in transforming the world through medicine, we created a larger-than-life-sized timeline, setting the stage for Pfizer to change patients' lives again through its COVID-19 vaccine.
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